Despite a lackluster 2015, Omega replica watchmakers are continuing to invest in production facilities, with three recent events providing ample proof.
Over the past 10 years, numerous watchmaking brands have extended and sometimes even more than doubled the size of their production facilities: Jaeger-LeCoultre, Panerai, IWC, Cartier, Piaget, Omega replica, Breguet, Vacheron Constantin, Chopard, Rolex and more. In short, all of these brands have invested massively in their production resources in order to meet the increased demand caused by the doubling of Swiss watch exports in the last decade.
Patek Philippe replica, for example, recently began work on an extension estimated at 500 million Swiss francs. Based in Plan-les-Ouates since 1996, the Genevan family business laid the foundation stone of this extension on October 15. Scheduled for completion in 2018, the new building will offer a total surface area of approx. 110,000 m2—half of which will be devoted to production—spread over six floors and four basement levels. According to Patek Philippe President Thierry Stern, “this extensive project will ensure the long-term development and future of the company”—or for the next 20 to 30 years, at least. The interior layout is described as follows: creation of new testing and certification labs, areas for research projects carried out as part of the Patek Philippe Chair at EPFL (École Polytechnique Fédérale de Lausanne), the foundation of a new “Rare and Exceptional Handcrafts” entity, training rooms, and extra storage space. The brand’s intention, which produces roughly 58,000 watches per year, isn’t to beat production records, but to further its quest for flawless quality.
A big (bang) boom
Hublot’s ambition is somewhat different. The subsidiary of French group LVMH “intends to double the number of movements produced in its Manufactures in the next three to five years,” announced CEO Ricardo Guadalupe at the opening of its new building on September 29. “We will go from 10,000 to 20,000 units,” he added, stressing that “Hublot is experiencing excellent growth.” At the same inauguration ceremony, Jean-Claude Biver, President of the LVMH Watch Division, added: “Our customers buy one Hublot replica watches uk and then another. They become addicted. Soon, we will have to build another factory.”
By 2020, the brand hopes to verticalize its production facilities as far as possible thanks to this new building, which is separated from the first by the tracks of the Nyon-Saint-Cergue-La Cure rail link. Hublot is now selling more than 40,000 timepieces a year and, according to estimations published by Vontobel bank, recorded a turnover of 490 million francs in 2014.
In tune with the future
At Reuge, whose future production site will be operational in 2016, the time has come for consolidation. Founded in 1865 in Sainte-Croix, the brand originally produced pocket Omega replica watches fitted with musical movements. “This 150-year-old start-up,” as it was described by Executive President Kurt Kupper at its anniversary event, has pulled out of its economic slump by repositioning itself at the very top end of the market. The brand now wishes to strengthen its international presence and continue to innovate. The arrival of a new Saudi shareholder should help the company to achieve its new ambitions—and write another 150 years of history.